A comparison shopping website, sometimes called a price comparison website, price analysis tool, comparison shopping agent, shopbot, aggregator or comparison shopping engine, is a vertical search engine that shoppers use to filter and compare products based on price, features, reviews and other criteria. Most comparison shopping sites aggregate product listings from many different retailers but do not directly sell products themselves, instead earning money from affiliate marketing agreements. In the United Kingdom, these services made between 780m and 950m in revenue in 2005[needs update]. Hence, E-commerce accounted for an 18.2 percent share of total business turnover in the United Kingdom in 2012. Online sales already account for 13% of the total UK economy, and its expected to increase to 15% by 2017. There is a huge contribution of comparison shopping websites in the expansion of the current E-commerce industry.
The first widely recognized comparison-shopping agent was BargainFinder, developed by Andersen Consulting (now Accenture). The team, led by researcher Bruce Krulwich, created BargainFinder in 1995 as an experiment and published it on-line without advance warning to the e-commerce sites being compared. The first commercial shopping agent, called Jango, was produced by Netbot, a Seattle startup company founded by University of Washington professors Oren Etzioni and Daniel S. Weld; Netbot was acquired by the Excite portal in late 1997. Junglee, a Bay-area startup, also pioneered comparison shopping technology and was soon acquired by Amazon.com. Other early comparison shopping agents included pricewatch.com and killerapp.com. NexTag another entry into comparison shopping was named Times magazine world top 50 website in 2008, only to eventually close in 2018. In 2005, PriceGrabber was acquired by Experian for $485 million, negotiated by then-CEO and founder of the company, Kamran Pourzanjani, along with Tamim Mourad, in 1999.
Around 2010, the price comparison websites found their way to emerging markets. Especially South-East Asia has been a place for many new comparison websites. It started in 2010 with CompareXpress in Singapore, and in the following years companies like Baoxian (China), Jirnexu (Malaysia), and AskHanuman (Thailand) followed.
In the early development stage from 1995 to 2000, comparison shopping agents included not only price comparison but also rating and review services for online vendors and products. Altogether, there were three broad categories of comparison shopping services.
Price comparison sites can collect data directly from merchants. Retailers who want to list their products on the website then supply their own lists of products and prices, and these are matched against the original database. This is done by a mixture of information extraction, fuzzy logic and human labour.
Comparison sites can also collect data through a data feed file. Merchants provide information electronically in a set format. This data is then imported by the comparison website. Some third party businesses are providing consolidation of data feeds so that comparison sites do not have to import from many different merchants. Affiliate networks aggregate data feeds from many merchants and provide them to the price comparison sites. Many of the popular shopping websites provide direct affiliation to the customer who wants to become affiliate partner. They provide their own API to the affiliate partner to show their products with specifications to the affiliate partner's website. This enables price comparison sites to monetize the products contained in the feeds by earning commissions on click through traffic. Other price comparison sites have deals with merchants and aggregate feeds using their own technology.
In recent years, many off the shelf software solutions have been developed that allow website owners to take price comparison websites' inventory data to place retailer prices (context adverts) on their blog or content the only website. In return, the content website owners receive a small share of the revenue earned by the price comparison website. This is often referred to as the revenue share business model.
Another approach is to crawl the web for prices. This means the comparison service scans retail web pages to retrieve the prices, instead of relying on the retailers to supply them. This method is also sometimes called 'scraping' information. Some, mostly smaller, independent sites solely use this method, to get prices directly from the websites that it is using for the comparison.
Yet another approach to collect data is through crowdsourcing. This lets the price comparison engine collect data from almost any source without the complexities of building a crawler or the logistics of setting up data feeds at the expense of lower coverage comprehensiveness. Sites that use this method rely on visitors contributing pricing data. Unlike discussion forums, which also collect visitor input, price comparison sites that use this method combine data with related inputs and add it to the main database though collaborative filtering, artificial intelligence, or human labor. Data contributors may be rewarded for the effort through prizes, cash, or other social incentives.
Empirical projects that assessed the functionality and performance of page-wise SSC engines (AKA bots) exist. These studies demonstrate that no best or parsimonious shopping bot exists with respect to price advantage.
Like most websites, price comparison websites partly rely on search engines for visitors. The general nature of shopping focused price comparison websites is that, since their content is provided by retail stores, content on price comparison websites is unlikely to be absolutely unique. The table style layout of a comparison website could be considered by Google as \"Autogenerated Content and Roundup/Comparison Type of Pages\". As of the 2011 updates to its search algorithm, known as Google Panda, Google seems to have started considering these comparison sites to be of low quality.
Due to large affiliate network providers providing easily accessible information on large amounts of similar products from multiple vendors, in recent years small price comparison sites have been able to use technology that was previously only available to large price comparison sites.
This technology includes software and plugins aimed to standardize the typical processes involving price and product comparison. Without much resources it became possible for amateurs to build seemingly professional websites, mostly using the popular Wordpress CMS. These small sites often rely on Google for their visitors, which are monetized using affiliate networks like Amazon.
Until recently the phenomenon of fake test or comparison websites had escaped public attention. An analysis by testbericht.de discovered that 34,6% of German search traffic related to product tests on the first page of google leads to fake test sites. When a big German newspaper published a report about such a website and consumer protection organization sending out warning letters, observers started to note a sense of panic in the industry, with site owners changing or deleting the content in question. Amazon, being the biggest player in the affiliate market, declined to comment on the matter.
Deceptive comparison sites give the impression of testing a product thoroughly. In reality, the tests are just an aggregation of freely available information, often leading to the most expensive products being recommended. This in turn increases the commission rate the site owners earn for the recommended products.
Rather than going from store to store, potential buyers use online comparison shopping to price single or multiple items. Online comparison shopping is easier than driving to stores or calling individual retailers, is more efficient and also yields savings, such as gas money.
Price comparison websites are mostly used for comparison shopping! However, today, online retailers are heavily using various price comparison websites to offer smart and competitive pricing to their potential customers.
Price comparison is comparing the price of similar products in different stores, across different brands. With the rise of the ecommerce industry, comparison shopping has now become a practice of online shoppers. It is estimated that more than 10 million adults use price comparison websites before placing an order online.
A price comparison website allows you to compare the prices of similar products online, offered by different brands and retailers. You can compare the prices of your desired products and pay the lowest price to buy them.
When you search for your favorite product, these price comparison engines provide you with a list of retailers who sell your desired product. However, you must read the product and service reviews before placing an order
There are many brands that offer exclusive prices to price comparison websites to attract a budget-conscious audience. The price comparison websites take more than $800 million in commissions each year.
It serves as a brilliant resource for retailers who search for their competitors selling similar products. Being a retailer or a consumer, you can conveniently compare the prices of different products. Moreover, it is a great resource for dropshippers as they can drive additional traffic to their online store by adding their products on Google Shopping.
Yahoo Shopping is a great price comparison website for online shoppers. You can create a wishlist of the products you desire to track the prices of, and Yahoo Shopping will monitor the price changes overtime for you.
Yahoo Shopping has partnered with popular retailing brands like Walmart and Amazon. You can see hundreds of products on this platform. This price comparison shopping engine is easy-to-use. All you need is to enter the product in its search bar and it will offer a comprehensive list of results. 59ce067264